新版美剧
新版美剧
英语听力
英语听力
经典美剧
经典美剧
英文名著
英文名著
蝙蝠英语学习网 英语翻译辅导
翻译辅导
英语考试题库
考试题库
英语阅读进阶
阅读进阶
下载中心
下载中心
您当前的位置:首页 -> 专项试题 -> 阅读题库
我与奥运 英文文章

专题辅导

英语影音范听


点击进入论坛
日期:2006-11-20 20:56:28
3个月讲一口流利英语,100%保证!点击进入

By the time the Olympics begin in Atlanta this summer, the business world will have spent more than ’1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees. The Atlanta Games will boast an “official" scouring pad and timepiece, two official game shows, and three official vehicles: a family car, an import minivan and a luxury sedan.

But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.

And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, Mcdonald’s and Xerox, commit up to ’40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly ’400,000 per 30-second spot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell. Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer is Nike. Its spokesman says: "If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I’m going to go with Carl because that’s the authentic link." Nike’s strategy is hard to argue with -- instead of sponsoring the Olympics, it sponsors Olympians.

Yet even Nike wants a piece of the Atlantic action. Along with some other non sponsors, Nike is trying to dot downtown Atlanta with billboards. Advertisement, it’s another Olympic event.

1. By "official vehicles", the author means ______.
A. automobiles for Olympic officials
B. automobiles used in official occasion
C. automobiles that the Olympic participants must drive
D. automobiles that allowed to bear the Olympic symbol
正确答案是

2. Which of the following is not an Olympic sponsor?
A. US Postal Service.
B. Nike.
C. Coca-Cola.
D. Mcdonald’s
正确答案是

3. The last sentence of this passage indicates ______.
A. businesses trying to get publicity is a part of the Olympic Games
B. what the Olympic non-sponsors do is of no interest to the Olympic organizers
C. that businesses must try very hard to earn money from the Olympic Games as if they were themselves competing in the Games
D. that those who fail to sponsor the Olympics this time will try very hard the next time
正确答案是

4. Which of the following is NOT implied in the passage?
A. Companies use their Olympic sponsorship to promote sales of their products.
B. To provide sportswear for Carl Lewis is a more effective advertisement than to provide suits for Olympic officials.
C. NBC makes great profits from selling advertising time to companies eager to impress potential customers during the Olympic Games.
D. Nike looks down upon the Olympic Games.
正确答案是

5. Which of the following can best sum up the passage?
A. Businesses want to profit from the Olympics.
B. The 1996 Atlanta Olympic Games.
C. The Olympic sponsorship.
D. Importance of the Olympic Games.
正确答案是

===========================================

1.分析与解答:应选 D 项。
第一段主要是说,奥运会与赞助商,所以这里的官方车是指允许使用奥运会标志的机动车。

2.分析与解答:应选 B 项。第四段最后一句说,Nike赞助的是奥运会运动员。

3.分析与解答:应选 C 项。最后一句说,广告是另一场奥运会.说明商家在奥运会期间彼此竞争,期望得到更多利润。

4.分析与解答:应选 D 项。A,B,C项均可以在文中找到,而D项说Nike看不起奥运会是不正确的。

5.分析与解答:应选 A 项。全文主要是说商家期望从奥运会中获得利润。

?

HOST THE BEST OLYMPIC IN BEIJING

Hosting Beijing 2008 Olympics greatly boosts the national morale. Now, widespread concern has focused on how to make a green, high-tech & clean Olympiad.

First, Beijing Olympiad should be green. Since environmental pollution & desertification are notorious in China, much work remains to be done to drastically correct the situation; Next, we should modernize the infrastructure of Beijing, such as its traffic network, telecommunication system, sports facilities & service centers to provide the best service to all participants of the Games. Finally, efforts should be made to ban scandals & racial discrimination, which is invading every pore of our society.

In short, we are confident that Beijing 2008 Olympics will be a nice showcase of our environmental consciousness, rapid economic growth & clean morality

Myanmar-Chinese support Beijing’s Olympic bid
????Representatives of Myanmar-Chinese and overseas Chinese social organizations in Myanmar signed a letter on Thursday in support of Beijing’s bid to the right of hosting the 2008 Olympic Games.

????A total of 184 Myanmar-Chinese representatives signed the letter including those from the Myanmar-Chinese Chamber of Commerce and Industry, Overseas Chinese Charity Association, Myanmar-Fujian Natives’ Association, Yunnan Natives’ Association, Guangdong Natives’ Association, Nanzhong and Huazhong Old Students ’ Associations and Overseas Chinese Women’s Association.

????The move was initiated by the Myanmar-Chinese Sports Federation (MCSF).

????MCSF Chairman Jiang Qingliang told Xinhua that although Myanmar-Chinese and overseas Chinese residing in Myanmar are separated from China by thousands of mountains and rivers, they are concerned with Beijing’s bid for hosting the 2008 Games.

????The application move does not only link all the people living in China but also connect Chinese generations abroad. They wish Beijing’s move a success.

????Jiang added that the signed letter will be forwarded to the Beijing Committee for Application to Host the 2008 Olympic through the Consulate of the Chinese Embassy in Myanmar.





Beijing: A city of expectation and confidence
????
"Give Beijing a chance and we will show you how much more we can contribute to the Olympic Movement." Tu Mingde, secretary-general of Chinese National Olympic Committee, pledged while posing for crush of photographers with his colleagues from the Beijing bid committee after a press conference Thursday.

????The five candidate cities faced the media in turn holding separate press conferences, the last IOC authorized media occasion for candidate cites before this evening’s vote. The press hall packed out when the Beijing delegation, who presented fourth behind Osaka, Paris and Toronto, stepped into the hall.

????After a short film showing an ancient and a well-developed modern Beijing, Wang Wei, secretary-general of the Beijing bid committee started on his speech to convince the world that Beijing is the best choice to host the Games.

????"If Beijing is awarded the 2008 Olympic Games, it will make history because it will be the first time the Olympics has landed in a country with a population of 1.3 billion and a history of over 3,000-years," said Wang.

????With only 30 hours to go before eagerly awaited moment, Wang said Beijing is ready for the vote.

????"We are fully-prepared and confident," claimed Wang.He said the confidence is based on following reasons.

????Firstly due to all-out support from across the nation.The results of a poll conducted by the IOC show that over 95 per cent of Beijing citizens support the bid.That is the highest number of the five candidate cities. "The Beijing Games will be the people’s Games," Wang said.

????Secondly, Beijing has won strong governmental support which will help to ensure the Games are a success.

????Thirdly, the 10 per cent GDP increase over the past decade and the dramatic improvement in infrastructure and the environment will enable Beijing to hold a sporting event like the Olympics.

????And lastly an encouraging report published in May by the IOC Evaluation Commission says Beijing is able to host an excellent Games and the Beijing Games will leave a legacy to China and to sport.

????"Please come to Beijing and you will see what Beijing is and what China is," said Deng Yaping, a four-time Olympic table tennis champion.

????"With open arms, we welcome friends from all over the world," concluded Tu.

????In separate press conferences given by the four other candidate cities, all the representatives expressed confidence in winning the bid.

????Toronto highlighted their bid by emphasizing their concept of "by athletes and for athletes" while Paris stressed the integration of culture with the Olympic spirit, calling listeners’ attention to the ideal of Le Baron Pierre de Coubertin, a French man and one of the founders of the Modern Olympics.

????Osaka and Istanbul both said they accepted the report by the IOC Evaluation Commission, which seems to put the two cities in an unfavourable position, though they argued that mis-communication is probably to blame for the report. They will now make presentations directly to IOC members.Both cities said they will be able to convince voters and eventually win the bid.



Beijing Culture Festival Opens in Moscow
????MOSCOW -- A large-scale Beijing Culture Festival opened in Moscow on Thursday evening, during which the Beijing and Moscow municipal governments will jointly hold a series of spectacular Beijing culture introduction and display activities.

At the grand opening ceremony of the festival in the Russian State Central Concert Hall, Moscow Mayor Yuri Luzhkov said that the coming perfect performance of excellent Chinese artists, a Chinese handicraft article show, a Beijing snapshots show, an exhibition and flight practice of Chinese kites will become important events in the cultural life of Moscow citizens and draw their great attention and interest.

Jia Qinglin, Secretary of the Beijing Municipal Committee of the Chinese Communist Party, who is on a special trip to Moscow to attend the festival, said at the ceremony that the various cultural exchange activities between the two countries’ capitals have strengthened and will further promote not only the friendly cooperation between the two cities, but also the partnership of strategic cooperation between the two great nations.

The current Beijing Culture Festival in Moscow will open a new page in the development history of the two cities’ friendly relations, he said.

Following the two city leaders’ addresses, Chinese artists offered over 3,000 Russian and Chinese audiences a wonderful performance of Chinese traditional art, including Beijing Opera, Chinese music, acrobatics and folk dances. Their brilliant interpretation of Chinese art won Moscow citizens’ ardent bravo.

During the one-week festival, its organizers will also hold a magnificent singing and dancing evening in the open air of the Moscow Culture Party, a flight show of Chinese kites, a special performance of Beijing Opera and royal display days of China’s "national treasure" animals pandas, as well as other interesting and splendid cultural activities.

Beijing and Moscow established a friendly relationship of sisterhood in May 1995. In 1999, they held a successful Moscow Culture Festival in Beijing, and a Chinese kite festival in Moscow.

上一篇:大学英语六级考试--阅读理解(1) 下一篇:没有了
同泽网络旗下----蝙蝠英语学习网

电话:13816796508 传真:021-57661889 请注明蝙蝠英语学习网收; 邮件:binvor@126.com powered by 英语学习Binvor.com
QQ:805349465 友情链接QQ:47301313;CopyRight @ 蝙蝠英语学习网 沪ICP备05042776号  
com/stat.php?id=210421&web_id=210421' language='JavaScript' charset='gb2312'>